The PMFRC Newsletter
Advertisers Information Sheet
Download a copy of this Info Sheet
Distribution
- Military & Civilian families who live in the Petawawa, Deep River and Chalk River area.
- Military families newly posted to Petawawa (delivered to them approximately 2 months prior to their arrival)
Circulation
- 7600 distributed with the News (+ additional distribution in Welcome Packages for newly posted families)
Content
- PMFRC programming, coming events, workshops
- Feature articles related to current military family experiences (i.e.: Deployment Support Services, Information & Referral, Community Integration, Employment Assistance, Volunteering Opportunities,
Prevention, Support & Intervention, Personal Development, Parenting Support and Childcare Options)
- Children’s & Youth activity page
- Bilingual English & French
Size:
- An 8 pages full color insert (11.5” X 12.5” on newsprint)
Advertising Specifications - Newsletter
Size of ad |
Cost per ad |
Full Banner (10½” x 2”) |
$150 |
½ Banner (5¼” x 2”) |
$90 |
⅓ Banner (3½” x 2”) |
$65 |
Content of ad
- Full colour ad with content and graphics provided by advertisers.
Francophone services
- Indicate if you provide Francophone services. A Francophone logo will be inserted into your ad.
Payment
- Businesses will be invoiced after the publication and distribution of the Newsletter.
This is a wonderful opportunity to highlight your business/service
to over 7,000 residences in the area!
Marketing & Communication Coordinator 613-687-1641 ext 2234 information@pmfrc.org
New Opportunity!
Promote your business 24/7 … Advertise On-Line
- The Petawawa Military Family Resource Centre (PMFRC) is a non-profit agency whose mission is to enrich the lives of individuals and families of the military community through positive action, education and support. Incorporated in 1992, it is governed by a Board of Directors of which at least 51% must be spouses of military members. PMFRC's motto is "Caring for Families" and it offers relevant, innovative and accessible programs and services related to Personal Development and Community Integration; Child, Youth Development and Parenting Support; Family Separation and Reunion (Deployment); and Prevention, Support and Intervention. Your advertising dollars contribute to our ability to market our programs and services in exciting and effective ways allowing us to reach more CF families.
- We have a brand new web site being launched, and you have an opportunity to advertise your business in a whole new way. Our bilingual web site is pivotal in providing information and awareness of our services to military families in Petawawa and the area. It is also a valuable resource to CF families who are preparing for a posting to our community from other parts of Canada.
You have a unique opportunity to highlight your business
to thousands of visitors to our site every month!
Advertising Specifications - Website
Size of ad |
Cost per ad |
Large |
125 x 250px each page within the sub-section
(min 10 web pages - right navigation bar (2.6” x 1.3”) |
Six-month period = $500 |
Medium |
125 x 85px each page within the sub-section
(min 10 web pages - right navigation bar (0.9” x 1.3”) |
Six-month period = $250 |
Your ad will appear on the sub-site of your choice.Sub sites are:
- Children Services
- Deployment Support, Prevention & Intervention
- Volunteer Services & Community Outreach
- Welcome and Integration
(to rotate randomly with no more than 4 banners over the 6 month period)
Attractive Advertising Features at a Glance
- Pricing includes static ad design (animated .gif or Flash ad designs are extra) and may be linked to your website
- The PMFRC designs the ad (125 x 250 pixel ad size)
- You have one semi-annual spot, you can choose a specific sub site to place your ad
- Only four competitors per sub-site
- You have the opportunity to market directly to our families for a prolonged period
Special Opportunity
Combine your website ad with your Newsletter ad and SAVE!
Think outside the box! Be a pioneer by being the first advertiser to be seen in a Military Family Resource Centre Website! Why not combine marketing strategies and see your ad in print and on the Internet? You can save up to 15% by advertising your business in two different media!
Advertising Specifications - Newsletter & Website combined
Newsletter
(per issue) |
Website
(for 6 months) |
|
Advertising in Both |
Full Banner = $150 |
Large Website Ad = $500 |
|
Total cost $552.50; you save $97.50 (15%) |
Full Banner = $150 |
Medium Website Ad = $250 |
|
Total cost $352.00; you save $48.00 (12%) |
1/2 Banner = $90 |
Large Website Ad = $500 |
|
Total cost $519.00; you save $70.80 (12%) |
1/2 Banner = $90 |
Medium Website Ad = $250 |
|
Total cost $306.00; you save $34.00 (10%) |
1/3 Banner = $65 |
Large Website Ad = $500 |
|
Total cost $508.00; you save $56.50 (10%) |
1/3 Banner = $65 |
Medium Website Ad = $250 |
|
Total cost $299.25; you save $15.75 (5%) |
How To Reach Us
- If these PMFRC advertising options appeal to you, contact the Marketing & Communication Coordinator at 613-687-1641 ext 2234 or by email at information@pmfrc.org or the Information Services Team at 613-687-1641 ext 2221 and it will be our pleasure to provide further details. Looking forward to exploring your advertising needs!
The information on this page is provided by information services